"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Julian K. Ayeh, Norman Au, and Rob Law
| Year of publication: |
2013
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|---|---|
| Authors: | Ayeh, Julian K. ; Au, Norman ; Law, Rob |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 4, p. 437-452
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| Subject: | source credibility | perceptual homophily | user-generated websites | social media | partial least squares | Social Web | Social web | Website | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Partielle kleinste Quadrate | Partial least squares | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009767236