Do we measure what we expect to measure? : some issues in the measurement of culture in consumer research
Gong Sun; Steven D’Alessandro; Lester W. Johnson; Hume Winzar
| Year of publication: |
2014
|
|---|---|
| Authors: | Sun, Gong ; D'Alessandro, Steven ; Johnson, Lester W. ; Winzar, Hume |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 4, p. 338-362
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| Subject: | Consumer research | Culture | Culture measuring | Review | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kulturelle Identität | Cultural identity | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388828