Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions
| Year of publication: |
2007
|
|---|---|
| Authors: | Auger, Pat ; Devinney, Timothy |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 76.2007, 4, p. 361-383
|
| Publisher: |
Springer |
| Subject: | ethical product features | willingness-to-pay | survey methods |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005719801