Do you respond sincerely? : how sellers' responses to online reviews affect customer relationship and repurchase intention
Xiaofei Li, Baolong Ma and Rubing Bai
| Year of publication: |
2020
|
|---|---|
| Authors: | Li, Xiaofei ; Ma, Baolong ; Bai, Rubing |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 14.2020, 3, p. 370-382
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| Subject: | Online business | Online reviews | Seller responses to online reviews | Promotional information | Relationship quality | Repurchase intention | Partial least squares-structural equation modeling (PLS-SEM) | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1186/s11782-020-00086-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012427133