Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Ravi Bapna; Akhmed Umyarov
| Year of publication: |
2015
|
|---|---|
| Authors: | Bapna, Ravi ; Umyarov, Akhmed |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 8, p. 1902-1920
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| Subject: | peer effects | randomized experiment | social contagion | nonparametric inference | freemium communities | online social networks | Social Web | Social web | Soziales Netzwerk | Social network | Soziale Gruppe | Social group | Experiment | Soziale Beziehungen | Social relations | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |