Does attitudinal commitment to stores always lead to behavioral loyalty? : The moderating effect of age
Year of publication: |
Feb. 2003 ; [Elektronische Ressource]
|
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Other Persons: | Van Kenhove, Patrick (contributor) ; De Wulf, Kristof (contributor) ; Van den Poel, Dirk (contributor) |
Institutions: | Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde (contributor) |
Publisher: |
Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Altersgruppe | Age group |
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