Does brand identification transform alumni into university advocates?
Year of publication: |
2014
|
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Authors: | Stephenson, Amber L. ; Yerger, David B. |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 11.2014, 3, p. 243-262
|
Subject: | Branding in higher education | University branding | Brand identification | Alumni supportive behaviors | Promotional behaviors | Markenführung | Brand management | Hochschule | Higher education institution | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Hochschulfinanzierung | Higher education financing | Absolventen | Graduates |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-014-0119-y [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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