Does the type of degree predict different levels of satisfaction and loyalty? : a brand equity perspective
Marta Retamosa, Ángel Millán, Miguel Moital
| Year of publication: |
2020
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|---|---|
| Authors: | Retamosa, Marta ; Millán, Ángel ; Moital, Miguel |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 2, p. 57-77
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| Subject: | Brand equity | Disciplinary differences | Higher education | University branding | Loyalty | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00073-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296146