Does brand spelling influence memory? : the case of auditorily presented brand names
David Luna; Marina Carnevale
| Year of publication: |
2013
|
|---|---|
| Authors: | Luna, David ; Carnevale, Marina ; Lerman, Dawn |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 1, p. 36-48
|
| Subject: | Markenimage | Brand image | Psychologie | Psychology | Linguistik | Linguistics | Sprache | Language |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719557