Does chatter matter? : the impact of user-generated content on music sales
Vasant Dhar & Elaine A. Chang
| Year of publication: |
2009
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|---|---|
| Authors: | Dhar, Vasant ; Chang, Elaine A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 4, p. 300-307
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| Subject: | Social Web | Social web | Soziales Netzwerk | Social network | Musikwirtschaft | Music industry | Verkauf | Selling | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893285