Does customer information usage improve a firm's performance in business-to-business markets?
Minna Rollins; Danny N. Bellenger; Wesley J. Johnston
| Year of publication: |
2012
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|---|---|
| Authors: | Rollins, Minna ; Bellenger, Danny N. ; Johnston, Wesley J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 984-994
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Informationsökonomik | Economics of information | Wissensmanagement | Knowledge management | Partielle kleinste Quadrate | Partial least squares | Performance-Management | Performance management | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656652