Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Year of publication: |
2020
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Authors: | Wang, Liwen ; Jin, Jason Lu ; Zhou, Kevin Zheng ; Li, Caroline Bingxin ; Yin, Eden |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 246-259
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Subject: | Conflict | Customer participation | Market newness | New product development performance | Technology newness | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Innovation |
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