Does family involvement foster or hinder firm performance? : the missing role of family-based branding strategies
Carmen Galluci; Rosalia Santulli; Andrea Calabrò
| Year of publication: |
2015
|
|---|---|
| Authors: | Galluci, Carmen ; Santulli, Rosalia ; Calabrò, Andrea |
| Published in: |
Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. 6.2015, 3, p. 155-165
|
| Subject: | Family involvement | Performance | Branding strategies | Corporate brand | Product brand | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383361