Does IT alignment between supply chain partners enhance customer value creation? : an empirical investigation
Daekwan Kim; S. Tamer Cavusgil; Erin Cavusgil
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Daekwan ; Cavusgil, S. Tamer ; Cavusgil, Erin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 6, p. 880-889
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| Subject: | IT alignment | Relationship-enabled responsiveness | Customer value creation | Lieferkette | Supply chain | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211258