Does location familiarity increase response to mobile ads?
Dominik Molitor, Peter Pal Zubcsek, Martin Spann, and Philipp Reichhart
| Year of publication: |
2025
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|---|---|
| Authors: | Molitor, Dominik ; Zubcsek, Peter Pal ; Spann, Martin ; Reichhart, Philipp |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 2, p. 180-195
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| Subject: | mobile analytics | location-based advertising | ad repetition | location revisits | geotargeting | coarsened exact matching | Mobilkommunikation | Mobile communications | Werbung | Advertising | Betriebliche Standortwahl | Firm location choice | Matching | Werbewirkung | Advertising effects | Theorie | Theory |
| Description of contents: | Description [journals.sagepub.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241300063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412933