Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Year of publication: |
2021
|
---|---|
Authors: | Singh, Ramendra Pratap ; Singh, Ramendra ; Mishra, Prashant |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-12
|
Subject: | Account receivables | Customer orientation | Customer performance | Relationship orientation | Salesperson | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour |
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