Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
| Year of publication: |
2008
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|---|---|
| Authors: | Taylor, Charles R. ; Kim, Kyung Hoon ; Ko, Eunju ; Park, Myung Hwan ; Kim, Dong Ryul ; Moon, Hak Il |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 7, p. 825-833
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