Does marketing and sales integration always pay off? : evidence from a social capital perspective
Year of publication: |
2014
|
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Authors: | Rouziès, Dominique ; Hulland, John |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 5, p. 511-527
|
Subject: | Marketing organization | Sales organization | Marketing and sales interface | Social capital | Sozialkapital | Unternehmenserfolg | Firm performance | Marketing | Vertrieb | Physical distribution | Verkauf | Selling | Soziale Beziehungen | Social relations |
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