Does size matter (or position, or colour, or context...)? - What advantages, if any, does a front third positioning have? Is a large mono ad better than a small colour one? Your questions researched.

Focus: Consumers & media - In the O-Zone: Outdoor engages consumers - What do the media you use say about your brand? New research shows how different media are seen very differently by consumers -- Which should affect media choice.

Cardillo, Daniele, (2006)

The challenge of new technology

Simpson, David, (1987)

Human aspects of shiftwork

Walker, James, (1978)