Does source affect response to direct advocacy print advertisements?
Leonard N. Reid; Lawrence C. Soley; Bruce G. Vanden Bergh
| Year of publication: |
1981
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|---|---|
| Authors: | Reid, Leonard N. ; Soley, Lawrence C. ; Vanden Bergh, Bruce G. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 3, p. 309-319
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| Subject: | Werbung | Anzeige |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003659215