Does source affect response to direct advocacy print advertisements?
| Year of publication: |
1981
|
|---|---|
| Authors: | Reid, Leonard N. ; Soley, Lawrence C. ; Bergh, Bruce G. Vander |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 9.1981, 3, p. 309-319
|
| Publisher: |
Elsevier |