Does subsidy work? : an investigation of post-adoption switching on car-hailing apps
Year of publication: |
November 2017
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Authors: | Cheng, Xusen ; Fu, Shixuan ; Yin, Guopeng |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 4, p. 317-329
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Subject: | Switching intention | Car-hailing apps | Value | Price tolerance | Habit | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Subvention | Subsidy | Wechselverhalten | Switching behaviour |
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