Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
| Year of publication: |
2006
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|---|---|
| Authors: | Roggeveen, Anne L. ; Grewal, Dhruv ; Gotlieb, Jerry |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 1, p. 115-122
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