Does the nudge effect persist? : evidence from a field experiment using social comparison message in China
Botao Qin, Haoyan Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Qin, Botao ; Chen, Haoyan |
| Published in: |
Bulletin of economic research. - Oxford : Wiley-Blackwell, ISSN 1467-8586, ZDB-ID 1473655-X. - Vol. 74.2022, 3, p. 689-703
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| Subject: | energy-saving behavior | social comparison message | social norms | China | Feldforschung | Field research | Soziale Norm | Social norm | Experiment | Vergleich | Comparison | Soziales Verhalten | Social behaviour | Verhaltensökonomik | Behavioral economics | Energieeinsparung | Energy conservation | Social Marketing | Social marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/boer.12313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013348624