Social norms, cues and improved communication to influence behaviour change of smokers
Donna Marie Wallace-Williams, Len Tiu Wright and Ala’ Omar Dandis
| Year of publication: |
2023
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|---|---|
| Authors: | Wallace-Williams, Donna Marie ; Wright, Len Tiu ; Dandis, Ala' Omar |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 3, p. 288-313
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| Subject: | Behaviour change | normative behaviour | smoking | social cues | social norms | Soziale Norm | Social norm | Rauchen | Smoking | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Social Marketing | Social marketing | Soziales Verhalten | Social behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.2018621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232577