Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
C. B. Bhattacharya and Sankar Sen
| Year of publication: |
2009
|
|---|---|
| Authors: | Bhattacharya, C. B. ; Sen, Sankar |
| Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 320-337
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785228