An empirical study on consumer societalness and perception towards social responsibility activities of the corporation
Kaushik Mandal, Sujata Banerjee, Sharmistha Saha
| Year of publication: |
2018
|
|---|---|
| Authors: | Mandal, Kaushik ; Banerjee, Sujata ; Saha, Sharmistha |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 22.2018, 1, p. 46-64
|
| Subject: | Cause-related marketing | consumer behaviour | corporate social responsibility | stakeholders | responsible practices | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Stakeholder | Cause-Related Marketing | Verantwortung | Responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890718758200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161078