Doing good does good? : sustainable marketing of CSR and consumer evaluations
Yuan-Shuh Lii, Kuang-Wen Wu and May-Ching Ding
| Year of publication: |
2013
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|---|---|
| Authors: | Lii, Yuan-shuh ; Wu, Kuang-wen ; Ding, May-ching |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 20.2013, 1, p. 15-28
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |