Doing good in another neighborhood : attributions of CSR motives depend on corporate nationality and cultural orientation
Jungsil Choi, Young Kyun Chang, Yexin Jessica Li, and Myoung Gyun Jang
| Year of publication: |
2016
|
|---|---|
| Authors: | Choi, Jungsil ; Chang, Young Kyun ; Li, Yexin Jessica ; Jang, Myoung Gyun |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 4, p. 82-102
|
| Subject: | corporate social responsibility | multinational corporations | corporate nationality | consumer attributions | cultural orientation | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.15.0098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626880