Doing well by doing good : direct selling as a viable and sustainable source of income for base of the pyramid populations
Scott Widmier, Lance Brouthers and Charles Ragland
| Year of publication: |
2020
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| Authors: | Widmier, Scott ; Brouthers, Lance Eliot ; Ragland, Charles B. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 4, p. 380-393
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| Subject: | base of the pyramid | direct selling | necessity entrepreneurship | subsistence markets | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Direktmarketing | Direct marketing | Niedrigeinkommen | Low income | Nachhaltige Entwicklung | Sustainable development | Entwicklungsländer | Developing countries | Armutsbekämpfung | Poverty reduction | Subsistenzwirtschaft | Subsistence economy | Unternehmensgründung | Business start-up | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1775492 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286208