Doing well versus doing good : the differential effect of underdog positioning on moral and competent service providers
Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson, & Shannon Lantzy
| Year of publication: |
January 2017
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| Authors: | Kirmani, Amna ; Hamilton, Rebecca W. ; Thompson, Debora V. ; Lantzy, Shannon |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 103-117
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| Subject: | services | morality | empathy | competence | underdog | Ethik | Ethics | Kompetenz | Competence | Emotion | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636864