Online reviews of credence service providers : what do consumers evaluate, do other consumers believe the reviews, and are interventions needed?
Year of publication: |
2021
|
---|---|
Authors: | Lantzy, Shannon ; Hamilton, Rebecca W. ; Chen, Yu-Jen ; Stewart, Katherine |
Subject: | argument quality | credence services | economics of information | online reviews | source effects | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Online-Handel | Online retailing | Bewertung | Evaluation | Vertrauensgüter | Credence goods | Kundenzufriedenheit | Customer satisfaction |
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