"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Chanmi Hwang and Youngji Lee (Apparel, Events, and Hospitality Management Department, Iowa State University, Ames, Iowa, USA), Sonali Diddi (Design and Merchandising Department, Colorado State University, Fort Collins, Colorado, USA), and Elena Karpova (Apparel, Events, and Hospitality Management Department, Iowa State University, Ames, Iowa, USA)
Year of publication: |
2016
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Authors: | Hwang, Chanmi ; Lee, Youngji ; Diddi, Sonali ; Karpova, Elena |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 4, p. 435-452
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Subject: | Consumer attitudes | Anti-consumption | Patagonia | CSR | Advertisement | Purchase intensions | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenboykott | Consumer boycott | Online-Marketing | Internet marketing |
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