Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
Benjamin Boeuf and Jessica Darveau
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Boeuf, Benjamin ; Darveau, Jessica |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 71-83
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688272