Don't let platforms commoditize your business : how to make them work for your brand
Andrei Hagiu, Julian Wright
| Year of publication: |
2021
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|---|---|
| Authors: | Hagiu, Andrei ; Wright, Julian |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 99.2021, 3, p. 108-114
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| Subject: | Multisided platform | Online-Handel | Online retailing | Verkauf | Selling | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012627153