Optimal homing policy of the manufacturer facing competing platforms : the effect of selling formats
Year of publication: |
2024
|
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Authors: | Pu, Xujin ; Wang, Zhenzhen ; Zhang, Wen |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 62.2024, 20, p. 7382-7411
|
Subject: | game theory | Homing policy | platform competition | selling format | social commerce | Spieltheorie | Game theory | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Verkauf | Selling | Netzwerkökonomik | Network economics | Wettbewerb | Competition |
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