Double standard : the role of environmental consciousness in green product usage
Ying-Ching Lin & Chiu-chi Angela Chang
| Year of publication: |
2012
|
|---|---|
| Authors: | Lin, Ying-ching ; Chang, Chiu-chi Angela |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 125-134
|
| Subject: | green product | effectiveness | product usage | environmental consciousness | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Produktivität | Productivity | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782916