Dramatizing an event through a promotional film : testing image effects

Line Mathisen; Nina K. Prebensen

Year of publication:	2013
Authors:	Mathisen, Line ; Prebensen, Nina K.
Published in:	Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 7/8, p. 672-689
Subject:	Events \| destination \| tourism \| image \| dramatized \| storytelling \| marketing \| Tourismusmarketing \| Tourism marketing \| Destinationsmanagement \| Destination management \| Event-Marketing \| Event marketing \| Narrative Methode \| Narrative method \| Markenimage \| Brand image \| Filmwirtschaft \| Film industry

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