Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Laura Smarandescu; Terence A. Shimp
| Year of publication: |
2015
|
|---|---|
| Authors: | Smarandescu, Laura ; Shimp, Terence A. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 715-726
|
| Subject: | Subliminal advertising | Priming | Persuasion | Motivation | Replication | Boundary-condition testing | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399274