Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Year of publication: |
2023
|
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Authors: | Namin, Aidin ; Ketron, Seth |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 3, p. 488-499
|
Subject: | Automobile industry | COVID-19 pandemic | Durable products | Information search | Japanese automobiles | Segmentation | United States | USA | Japan | Kfz-Industrie | Automotive industry | Coronavirus | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kfz-Markt | Automotive market |
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