Driving environmental innovation with corporate storytelling : is radical innovation possible without incoherence?
Year of publication: |
2008
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Authors: | Hagen, Øivind |
Published in: |
International journal of innovation and sustainable development : IJISD. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1740-8822, ZDB-ID 2232716-2. - Vol. 3.2008, 3/4, p. 217-233
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Subject: | Innovationsmanagement | Innovation management | Interne Kommunikation | Internal communication | Unternehmenskultur | Corporate culture | Narrative Methode | Narrative method | Organisatorischer Wandel | Organizational change | Innovation |
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