Dual effect-based market segmentation and price optimization

authors: Sven Theyson ...

Year of publication:	2012
Authors:	Theyson, Sven ; Klein, Kristina ; Spann, Martin ; Völckner, Franziska
Published in:	Essays on the effects of brand names and prices on consumer behavior. - 2012
Subject:	Marktsegmentierung \| Market segmentation \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Conjoint-Analyse \| Conjoint analysis \| Deutschland \| Germany

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