Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Year of publication: |
2019
|
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Authors: | Weber, Verena |
Other Persons: | Jensen, Ove (degree supervisor) ; Faßnacht, Martin (degree supervisor) |
Publisher: |
2019: Vallendar : WHU - Otto Beisheim School of Management |
Subject: | Marketing research | Relationship marketing | Beziehungsmarketing | Marktforschung | Market research | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (circa 135 Seiten) |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
Language: | English |
Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2019 |
Source: | ECONIS - Online Catalogue of the ZBW |
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