A dual-process model of brand extension : taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation

Zachary Estes; Michael Gibbert; Duncan Guest; David Mazursky

Year of publication:	2012
Authors:	Estes, Zachary ; Gibbert, Michael ; Guest, Duncan ; Mazursky, David
Published in:	Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 86-101
Subject:	Markentransfer \| Brand extension \| Konsumentenverhalten \| Consumer behaviour

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