Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Ricardo Montoya; Oded Netzer; Kamel Jedidi
| Year of publication: |
2010
|
|---|---|
| Authors: | Montoya, Ricardo ; Netzer, Oded ; Jedidi, Kamel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 909-924
|
| Subject: | Werbeplanung | Advertising planning | Arzneimittel | Pharmaceuticals | Werbemittel | Promotional materials | Kosten-Nutzen-Analyse | Cost-benefit analysis | Pharmaindustrie | Pharmaceutical industry | Dynamische Optimierung | Dynamic programming | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736166