Dynamic models of advertising competition : open- and closed-loop extensions
Gary M. Erickson
| Year of publication: |
1991
|
|---|---|
| Authors: | Erickson, Gary M. |
| Publisher: |
Boston [u.a.] : Kluwer |
| Subject: | Werbung | Wettbewerb | Mathematisches Modell |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 122 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7923-9146-2 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004121733