Dynamic portfolio management for new product development : companies can use a value based scorecard, developed using proven, research-based criteria, to select and prioritize NPD projects effectively
Robert G. Cooper and Anita F. Sommer
| Year of publication: |
2023
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|---|---|
| Authors: | Cooper, Robert G. ; Sommer, Anita Friis |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 66.2023, 3, p. 19-31
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| Subject: | New product development | Portfolio management | Project selection | Strategic buckets | Value-based scorecards | Portfolio-Management | Portfolio selection | Produktentwicklung | Projektmanagement | Project management | Balanced Scorecard | Balanced scorecard | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Innovation | Erfolgsfaktor | Success factor | Industrieforschung | Industrial research |
freely available