Dynamic preference formation within organizational buying centers : behavioral insights into reconciliation processes
Katharina Westhoff
| Year of publication: |
2015
|
|---|---|
| Authors: | Westhoff, Katharina |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Kovač |
| Subject: | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing | Gruppenentscheidung | Group decision-making | Conjoint-Analyse | Conjoint analysis | Strukturgleichungsmodell | Structural equation model | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
