Dynamic use diffusion model in a cross-national context : a comparative study of the United States, Sweden and India
Eric Shih, Alladi Venkatesh, Steven Chen and Erik Kruse
| Year of publication: |
2013
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|---|---|
| Authors: | Shih, Eric ; Venkatesh, Alladi ; Chen, Steven ; Kruse, Erik |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 1, p. 4-16
|
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Innovationsakzeptanz | Innovation adoption | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703670