Dynamically managing a profitable email marketing program
Xi (Alan) Zhang, V. Kumar, and Koray Cosguner
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Zhang, Xi Alan ; Kumar, V. ; Cosguner, Koray |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 6, p. 851-866
|
| Subject: | email marketing | hidden Markov models | dynamic programming | copula models | profitability | Markov-Kette | Markov chain | Theorie | Theory | Dynamische Optimierung | Dynamic programming | Multivariate Verteilung | Multivariate distribution | Rentabilität | Profitability | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.16.0210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011784969